Wordpress
Architecture.

WordPress powers over 40% of the web, and I bring engineering discipline to a platform often undermined by plugin bloat and poor architecture. I build custom WordPress themes from scratch — no page builders, no premium theme dependencies — with clean PHP templates, Advanced Custom Fields for structured content modeling, and WP REST API integration for headless deployments. My WordPress implementations include security hardening at the server level, Redis object caching for database query reduction, and image optimization pipelines that cut page weight by 60% or more. For businesses that need content management flexibility with enterprise-grade performance, a properly engineered WordPress build outperforms any drag-and-drop alternative.